Leading by example
APA CEO Norman B. Anderson and his wife, P. Elizabeth Anderson, pledge $100,000 to
APF’s Visionary Fund.
BY JAMIE CHAMBERLIN
As APA’s chief executive officer, Norman B.
Anderson, PhD, lives and
breathes psychology more
than most, operating 24/7 on
his infectious enthusiasm for
how psychology is making
the world a better place.
So when he and his wife
wanted to make a charitable
gift, they naturally chose
arm, the American
“APF is a wonderful
organization that does
great work on behalf of our
field,” Anderson says. This
year, the couple made a commitment
of $100,000 to APF’s Visionary Fund,
which supports innovative research
and intervention work in four areas:
understanding the connection between
behavior and health; reducing stigma and
prejudice; understanding and preventing
violence; and addressing psychological
needs in the aftermath of a disaster.
The fund’s ability to seed innovation
and jump-start research careers was
particularly appealing, Anderson says.
“We really have appreciated the
diversity of topics the foundation has
supported, especially grants to new
up-and-coming scientists,” he says.
“It’s very difficult now to get federal
grants for research, and having APF
grants available to young scientists can
be a critical boost to their careers and
increase their chances of funding from
the National Science Foundation or the
National Institutes of Health.”
The Andersons’ gift provides
a significant boost to APF’s larger
Campaign to Transform the Future, the
foundation’s effort to raise $6.5 million
by 2016. As of July, the campaign had
raised $4.4 million.
Before becoming APA’s CEO in 2003,
Anderson was the founding director of
NIH’s Office of Behavioral and Social
Sciences Research and held faculty
positions at Duke University Medical
School and Harvard University School of
Public Health. P. Elizabeth
Anderson is a health
journalist and author
of the 2008 book “The
Powerful Bond between
People and Pets: Our
Boundless Connection to
The Andersons plan
to continue giving back
to psychology however
they can. “For many
into this field has had
a significant positive
influence on their lives,”
Norman Anderson says.
“I know that has been
true for me, and it is a
privilege to be able to give
Since federal funding is scarce, 90
percent of APF’s applicants go unfunded.
But gifts like this one can make a
huge difference, says APF Executive
Vice President and Executive Director
Elisabeth R. Straus.
“Their gift will help launch careers
and enable psychology to address some
of society’s thorniest problems,” Straus
says. “We are truly grateful.” n
For information on applying for a
Visionary Grant of up to $20,000, visit
For more information on donating to
APF, go to www.apa.org/apf/giving/
The Andersons’ gift provides a significant boost to APF’s Campaign
to Transform the Future, which as of July had raised $4.4 million.
Foundation AMERICAN PSYCHOLOGICAL