SEPTEMBER 2013 • MONITOR ON PSYCHOLOGY 9
FROM THE CEO
Each month, more than 1 billion users watch 6 billion hours of video on
the website You Tube. More than 100 hours of new content are uploaded to
You Tube every minute, according to the website. Now, APA has staked its
own claim in this exploding corner of the Internet. Our You Tube channel
( www.youtube.com/theapavideo) includes videos that aim to entertain,
inspire and, most important, educate psychologists and the
general public about psychological science, the association’s
activities and psychology’s contributions to society.
The channel includes:
• This Is Psychology: In this ongoing series, I explore recent
psychological research in timely areas such as climate change,
bullying, weight loss and eyewitness testimony. The videos
offer easily digestible, two- to five-minute takes on psychology’s
contributions to these important social issues.
• Psy Talks: Patterned after TED Talks, Psy Talks present
psychology’s leading researchers discussing their latest findings.
In the first installment, Linda Smith, PhD, of Indiana University
at Bloomington, discusses her research on how babies learn. In
another video, experienced TED Talk presenter Phil Zimbardo,
PhD, of Stanford University, explains how you can put together
a TED-style talk about your own work. A new video is in the
planning stages and should be up by year’s end.
• Monitor and gradPSYCH digital extras: The digital
editions of APA’s magazines offer original videos that expand on
the articles and bring them to life. You can watch these videos on
You Tube, too. Recent pieces include a look at animal behavioral
enrichment at the Smithsonian National Zoo, an office tour with
a psychologist who collects psychology-related memorabilia and
a talk with Cirque du Soleil’s resident psychologist.
Across the association, individual programs and directorates
are jumping on You Tube as well. For example, the Practice
Directorate maintains its own You Tube channel under APA’s
umbrella at www.youtube.com/user/APAHelpCenter. There
• A Word from Psychologists: This series of 25 two-minute videos, created with the general public in mind, offers
psychologists’ tips on mind/body health topics including
managing stress, recognizing the symptoms of depression,
choosing a psychologist, living with chronic illness and much
more. The videos complement and expand on the content
in the APA Help Center, our online consumer resource on
psychological issues affecting physical and emotional well-being.
• Psychotherapy: More Than a Quick Fix: These videos are
part of APA’s psychotherapy awareness initiative. The animated
videos offer a humorous take on a serious topic: They parody
drug ads — touting a “miracle drug” called “Fixitol” — and
point out the value of psychotherapy.
Elsewhere, the Psychologically Healthy Workplace Awards
Program offers video profiles of all of its award winners at www.
youtube.com/user/PHWPvideos. It also offers a video series
called “Six Degrees of Bringing Home the Bacon,” in which six
people in different professions share the ups and downs of their
jobs and how they cope with work-related stress.
Finally, get some practical tips on how to make the most of
your access to APA’s online resources at the PsycNET Tutorials
You Tube channel: www.youtube.com/user/APAPsycNET.
This channel includes how-to videos explaining how to
use Psyc TES TS, PsycARTICLES, PsycINFO, PsycBOOKS,
PsycEXTRA, Psyc THERAPY and PsycCRITIQUES. The step-by-step tutorials explain how to search the databases efficiently, find
out who’s citing your work, submit materials and much more.
I hope you’ll check out these free online resources and let us
know what else you’d like to see on our You Tube channel. n
APA on your screen
BY DR. NORMAN B. ANDERSON • APA CHIEF EXECUTIVE OFFICER
APA’s You Tube channel offers videos
that aim to entertain, inspire and, most
important, educate psychologists and the
general public about psychological science,
the association’s activities and psychology’s
contributions to society.