FROM THE CEO
Helping children help themselves
BY DR. NORMAN B. ANDERSON • APA CHIEF EXECUTIVE OFFICER
While APA has numerous programs aimed at helping children, one of our
most far-reaching is APA’s children’s books imprint, Magination Press.
Much,” helps children overcome anxiety. Other
popular titles include “A Terrible Thing Happened,”
aimed at helping children who have witnessed
violence or trauma and “Ben’s Flying Flowers,”
which helps children cope with the death of a sibling.
Other titles tackle everyday challenges, such as
learning how to be a good sport (“Sally Sore Loser”),
how to raise self-esteem (“I Want Your Moo”) and
how to be polite (“I Can’t Do Anything!”).
Beautifully illustrated and imaginatively written,
our titles for children and adolescents are research-based and carefully crafted to show young readers
they aren’t alone in facing even the most daunting
of problems. Magination Press designs its books to
empower children and teens to help themselves,
offering practical tips and strategies they can
use to calm their fears and manage their stress.
Children often have their first experience with
these books in the offices of our members, many
of whom read these stories aloud with their
young patients to broach such tough topics as
sexual abuse or the death of a parent.
These books are also designed to inspire and
encourage parents. Each Magination Press book
includes a “Note to Parents and Other Caregivers” that offers
research-based information, as well as specific suggestions on
how to help their child and advice on when to seek help from a
mental health professional.
Most of our Magination Press books are written by
members. Each year, we receive 1,200 manuscripts for
consideration, but select only 12 for publication. An advisory
board of seven psychologists helps our staff vet the 30 or 40
best manuscripts, searching for tales that are sensitive and
developmentally appropriate, and have therapeutic value. Once
a story is selected, our staff and authors work closely
with illustrators to bring the words to life on the page.
When each new book hits the shelves, our
Magination Press authors work with APA staff to get
them to the children they can help the most, with
many participating in readings and book signings
for children at libraries and schools, and speaking
to parent and advocacy groups and with local and
national media. Our marketing department
promotes our books not only to our members, but
to social workers, pediatricians, bookstores and to
the library market through Booklist Magazine and
School Library Journal. Most of our publications
have also been translated into at least one foreign
language, and soon all of our Magination Press titles
will also be available as e-books.
We are particularly proud of the heartwarming
praise we receive for Magination Press books.
Parents, educators, mental health professionals and
children and teens all over the country repeatedly
tell us how these books have helped them or the
children they work with. The children’s publishing
industry has also taken note of our work: Ten of
our books earned top publishing honors in 2012 and 2013,
including “Ben’s Flying Flowers,” which won a 2013 Nautilus
Silver Medal. Our staff has a saying about Magination’s
popularity, “Once people discover us, we have a friend for life.”
Children have a natural love for stories and I am proud that
APA is so successfully tapping into storytelling to provide a
valuable service for children, their parents and, indirectly, our
members. To learn more about Magination Press, browse our
titles at www.apa.org/pubs/magination/catalog.pdf and follow
Magination Press on Facebook, Pinterest and Twitter. Happy