marketing. The more psychology can partner with other
sciences to solve the health and welfare problems people live
with, the more the public will value psychology as a science.
Framing obesity, violence and stress as biopsychosocial
phenomena responsive to behavioral interventions can
improve public perception. Broadening APA’s Public Education
Campaign with strategic media placements will promote
psychology as a science. For example, by profiling contributions
of APA’s scientists in media, on our website and through
advocacy for behavioral research, we can capture more public
Steven J. Reisner, PhD
continues from page 74
prioritizing the advancement of human welfare. We are losing
our position as the “go-to” place for those who are discerning
and curious about human behavior because APA has unwisely
embraced the rhetoric and jargon of commercial and popular
values and the marketing associated with them. Instead,
we should engage the public by highlighting research that,
conducted with dedication and integrity, serves to illuminate
the diverse complexity that is human psychology. www.
Jeffrey J. Magnavita, PhD
continues from page 75
findings regarding the benefits of exercise were credited to APA.
We know that behavioral health issues have become major
contributors to preventable illnesses, leading to rising health-care costs; APA must make behavioral health issues the focus of
public information. Continued dissemination of research about
the science of health and human behavior is vital in order for
psychology to become embedded in the public consciousness. n
addressed in a way that is both understandable and faithful
to the relevant psychological science and practice knowledge.
Other social media ( You Tube, Twitter, etc.) can also be used to
diffuse our field more broadly. Since people often seek simple
answers to complicated questions, this process requires effective
translational skills. n
Kurt F. Geisinger, PhD
continues from page 75
through embracing technology and various media strategies.
For two examples, we can reach far more people (including
high school and college students) through social media and a
coordinated national campaign, such as National Psychology
Week, as we promote the interdisciplinary nature of the field.
We also need to permeate traditional and soft news programs
with advances in psychological science. Journal editors should
communicate regularly with APA staff when research merits
broader attention and APA staff should regularly promote
scientific advances in the public media. n