people are not going to respond, but it
doesn’t take a lot to make some real profit.
Why is the multidisciplinary
aspect of the center so
Carstensen: We are working with
faculty from the law school, from
computer science, from neuroscience,
from psychology and from the business
school. And each of those disciplines
brings a unique perspective on research
and how they approach research and also
what their initial thoughts would be on
solutions and interventions.
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What are some of the biggest
challenges to bridging that gap
between research and practice?
Carstensen: I think the real challenge —
from a psychological perspective, that
is — is how do you warn people? There
are so many different types of scams
and they change all the time, so you
have to be general in warnings to folks.
Developing an online resource where
people can go to check if something is a
scam or not might be one way to do this.
The other real challenge is that the
con men are pitching in ways very
similar to normal, everyday marketing
practices, so it’s very hard to think of
ways that you can warn people against
something that is a crime.
How can people distinguish
between legitimate offers and
Carstensen: You do it by developing a
way of processing information so that
red flags go up when certain kinds of
pitches are made. Even if that salesman
is legitimate … it still probably makes
sense to put the brakes on when you’re
feeling pressured, when people are
telling you things that don’t sound quite