Test” and “Operant Conditioning in the
Domestic Darning Needle (Spina ferrica).”
But bona fide experimental reports
were included in the Digest as well, and the
publication of serious articles side-by-side
with spoofs apparently posed a problem
for some scientists who complained that
they weren’t able to distinguish between
the serious reports and the parodies.
To deal with this problem,
McConnell banished all of the so-called
funny stuff to the back of the journal,
printing it upside down to make sure
that no one would confuse it with the
serious work. This began in October
1964. Three years later, the split became
formal when McConnell renamed the
front part of the journal containing
the serious scientific work the Journal
of Biological Psychology, retaining the
name Worm Runner’s Digest for the
back half of the journal.
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(1957). Learning theory.
Retrieved from web.utk.
McConnell, J.V. (1969).
Confessions of a scientific
humorist. Impact of Science
on Society, 19( 3), 241–252.
Travis, D. (1981). On the
construction of creativity:
The “memory transfer”
phenomenon and the
importance of being earnest.
In K. D. Knorr, R. Krohn,
& R. Whitley (Eds.), The
social process of scientific
investigation (pp. 165–193).
Dordrecht, the Netherlands:
D. Reidel Publishing.