Advertising Guidelines
MONITOR ON PSYCHOLOGY CLASSIFIED ADS
JULY/AUGUST 2012 • MONITOR ON PSYCHOLOGY 97
Advertising: The following are
guidelines for use in composing and
responding to advertisements to be placed
in the Career Opportunities section of the
Monitor On Psychology.
By vote of the Council, 1974, listings
will be accepted from academic institutions
under censure by the American Association
of University Professors (AAUP). However,
these listings are identified in this publication by the placement of the symbol (•)
preceding line classified career opportunities (and by an editor’s note located in
these guidelines for classified display
ads) in order to advise applicants that the
employing institution, or its administration,
which includes the administrative officers
and the governing board of the institution,
has been censured by the AAUP, and that
further information may be obtained from
the relevant AAUP Bulletin.
Department of Defense Advertisements
for positions requiring military service
must include the following disclaimer:
Eligibility for military service requires
certain physical abilities and attributes
including age, height, weight, and physical ability requirements.
APA policy on the use of the
title “psychologist” is contained in the
General Guidelines for Providers of
Psychological Services, which defines
the term “Professional Psychologist” as
follows: “Psychologists have a doctoral
degree in psychology from an organized,
sequential program in a regionally
accredited university or professional
school.” APA is not responsible for the
specific title or wording of any particular
career opportunities, but it is general
pattern to refer to master’s-level positions
as counselors, specialists, clinicians, and
so forth (rather than as “psychologists”).
In addition, it is general practice to refer
to APA-accredited programs as “
APA-accredited” rather than “APA-approved.”
The position as described must be in conformity with the statute regulating the use
of the title psychologist and the practice
of psychology in the state in which the
job is available.
Employers are required to include
any limits or restrictions on career opportunities advertisements, including any
restrictions on the basis of geographical,
age, and/or religious factors.
Advertisements should be written
to convey the following information:
• Job title with area of specialization
required.
• Name of employer. (Blind or box ads
cannot be accepted).
• Description of position, responsibilities involved, permanent or temporary,
tenure-track or not, etc.
• Minimum qualifications required,
including any restrictions on the basis
of geographical, age, and/or religious
factors.
• Salary range and period covered.
• Closing date for applications and date
position will commence.
• Indication if interview expenses are not
to be fully paid.
• List of documents to accompany initial
letter of application, e.g., vitae, names
of references, etc.
• Name and address of person to whom
application should be directed.
Placement of an advertisement
implies that:
• Jobs exist as described.
• There is/are no prescribed candidate(s).
• Employer will acknowledge receipt of
applicant’s material.
• It is recommended that advertisers
inform an applicant when (s)he is
eliminated from consideration or when
the position is filled.
Responding to an advertisement
implies that:
• Training experience and interests are
accurately represented by letter of
application and supporting material and
are consonant with those specified in
the advertisement.
• Applicant should notify prospective
employer if (s)he no longer wishes to
be considered for the position.
Equal Employment Opportunity
The American Psychological Association
endorses equal employment opportunity
practices and accepts only ads that are not
discriminatory on the basis of race, color,
gender identity and expression, religion,
age, national origin, veteran status, sexual
orientation, or physical disability. In keeping
with this policy, the use of “recent Ph.D.” in
APA advertising is not allowed on the basis
that it is potentially age-discriminatory (see
U.S. Department of Labor prohibition on
use of “recent graduate”). The term “
begin-ning-level salary” may be used. Positions
may also be defined in terms of teaching
load, specified number of years’ away from
a tenure decision, or requirements of certain
skills. We reserve the right to edit all copy
and to refuse ads that are not in consonance
with the principles of Title VII of the Civil
Rights Act of 1964, the Age Discrimination
in Employment Act of 1967, the Veterans’
Reemployment Rights Act Handicap Bias,
the Vietnam Era Veterans’ Readjustment
Assistance Act of 1974, and the Americans
with Disabilities Act of 1990. The Equal
Employment Opportunity Act, in addition to
Public Law 100-238, makes specific legally
permissible exceptions to discrimination
in hiring by religious institutions, Indian
tribes, and federal correctional facilities.
For this reason, certain position opening
advertisements will include job opening
restrictions on the basis of religious, racial,
and age factors.
Without limiting PsycCareers’s terms,
conditions, and policies, PsycCareers
in accordance with Department of
Justice guidelines: 1) Prohibits any job
posting that requires U.S. citizenship or
lawful permanent residence in the U.S.
as a condition of employment, unless
otherwise required in order to comply
with law, regulation, executive order, or
government contract. 2) Prohibits any
job requirement or criterion in connec-
tion with a job posting that discriminates
on the basis of citizenship status or
national origin. You can review more
information at http://www.justice.gov/
crt/about/osc/htm/ best_practices.php. For
complete EEO guidelines please refer
to the following resource:http://www.
justice.gov/crt/osc/.
Policy concerning advertisements
appearing in APA publications:
The publication of any advertisement by the
American Psychological Association (APA)
is neither an endorsement of the advertiser
nor of the products or services advertised.
APA is not responsible for any claims made
in an advertisement. Advertisers may not,
without prior consent, incorporate in a
subsequent advertisement or promotional
piece the fact that a product or service has
been advertised in an APA publication. The
Monitor on Psychology is received mid-month by readers. APA recommends that
response deadlines in advertisements be no
earlier than the 15th of the month following
the month of publication.
The acceptability of an ad for publica-
tion in APA publications is based upon
legal, social, professional, and ethical
considerations. All advertising must be in
keeping with the generally scholarly and
professional nature of the publication.
In addition, the association reserves the
right to refuse advertising submitted for
the purpose of airing either side of contro-
versial, social, or professional issues. The
general policy is stated as follows:
“The publications of the APA are
published for and on behalf of the
membership to advance psychology
as a science, as a profession, and as a
means of promoting human welfare. The
Association, therefore, reserves the right
to unilaterally REJECT, OMIT, OR CAN-
CEL advertising which it deems to be not
in the best interest of these objectives, or
which by its tone, content, or appearance
is not in keeping with the essentially sci-
entific, scholarly, and professional nature
of its publications. Conditions, printed or
otherwise, which conflict with this policy
will not be binding on the publisher.”
Classified Rates/Payment Terms
2012 Rates: $12.00 per line for Career
Opportunities and Availability Notices
$13.75 per line for all other advertising.
Minimum order is six lines. Each line
contains approximately 32 characters,
including spaces and punctuation.
Purchase Orders should accompany
advertisements from colleges, universities, or government agencies. All other
classified advertising orders must be
prepaid prior to publishing with the
exception of either member advertising
agencies of the American Association
of Advertising Agencies (A.A.A.A.) or
agencies listed in the Standard Directory
of Advertising Agencies. Line classified advertisements are not subject to
frequency or agency discounts.
Deadlines:
All new ads, ad cancellations, and corrections, as well as instructions to rerun a
previous advertisement, must be received
in writing. Classified advertisements can
be submitted online at www.PsycCareers.
com. Non-recruitment advertising can be
submitted by e-mail to adodson@apa.org.
Closing dates are as follows:
September July 26
October August 27
November September 25
December October 25
American Psychological Association classified ads on APA’s Online
Career Center
Line-for-line and display classified advertisements published in the Monitor on
Psychology also appear on PsycCareers.
This service is provided at no additional
cost to the reader or the advertiser. The
advertisements are easily located. They
are arranged by category—e.g., by the
state in which the position is available,
specialty area, and also under other
topical headings such as conferences and
workshops.
Updated advertisements are released
on PsycCareers approximately the first of
the month of issue. Early online postings
now available for $10.00 per day up to
publication date. Select this option when
submitting a line ad at www.PsycCareers.
com, or include a request when placing a
display ad.
Online-only ads on PsycCareers
Those classified advertisers who miss the
current deadline for publication in the
Monitor on Psychology, or who wish to run an
online-only ad, can submit their classified
advertisement for release on PsycCareers.
30-day postings are $550, 60-day postings
are $925, and 90-day postings are $1,122.
Visit
www.PsycCareers.com.
For recruitments and classified
advertising contact:
Amelia Dodson
Advertising Sales Department
American Psychological Association
Phone: (202) 336-5564
Fax: (202) 216-7610
E-mail: adodson@apa.org
Corey Bockhaus
Advertising Sales Department
American Psychological Association
Phone: (202) 336-5567
Fax: (202) 216-7610
E-mail: cbockhaus@apa.org
Classified Advertising Index:
Career Opportunities 97–110
Practice Opportunities 111
Practice for Sale 111
Office Space available 111
Billing Services 111
Directories 111
Practice Products 111
Publications & Other 111
Dissertation Consulting 111
Conferences & Workshops 111
Continuing Education 112
Advertiser Index 112
