FROM THE CEO
The APA Monitor goes digital
BY DR. NORMAN B. ANDERSON • APA CHIEF EXECUTIVE OFFICER
It is my sincere pleasure to introduce to you another free member benefit:
a digital version of the APA Monitor on Psychology. Now each month, in
addition to receiving your print copy in the mail, APA will send you an
email with the link to the digital edition. Simply click on the link from your
desktop computer, laptop, iPhone or iPad, and you will see an enhanced,
more interactive Monitor that you can read immediately or
download for later.
This new format offers several advantages. They include:
• Enhanced content. With a digital magazine, our space is no
longer limited by a set number of pages. We can provide a more
comprehensive experience to you by including video and audio
interviews, as well as slideshows and timelines. To access our
extra digital content, click on the red digital icon at the bottom
of selected pages. In this issue, for example, you can watch
Dr. Phil Zimbardo talk about his latest research (page 11),
Dr. Claude Steele’s convention keynote address (page 27) and a
discussion with Dr. Daniel Wegner on ways to beat unwanted
thoughts (page 45).
• A more interactive experience. The magazine’s cover
text and table of contents are hyperlinked, so when you see
an article you want to read, click on it and you will go to that
page immediately. All of the Web addresses in the magazine
are live as well: One click will take you wherever you want to
go, whether it’s to see a full journal article highlighted in our
“In Brief” research section, take a CE test from our quarterly
“CE Corner” feature or send an email to a source at the end
of a story. Want to know more about one of our advertisers?
A simple click also takes you to more information about their
offerings. You can even directly apply for jobs listed in our
• Timely access. The digital version will be ready on the
first of every month. That’s a week before many U.S. members
receive their Monitor and six weeks before international
members receive theirs. As we know from our readership
surveys, having access to the Monitor sooner is important to
members, particularly those who are looking for jobs.
• Save and share articles and other content. Want to save
an article you’ve read in the Monitor It’s easy. With the digital
technology, you can clip and save any content directly to your
hard drive. You can also “like” articles and post them to your
• Ability to quickly find what you are looking for.
Remember reading something in the Monitor, but don’t recall
where? No problem. You can find an article by using our word-
Simply click on the link from your
desktop computer, laptop, iPhone
or iPad, and you will see an
enhanced, more interactive Monitor.
• Green potential. We’d like members to let us know what
they think of the digital magazine compared with the print
edition. By next June, our goal is to have our systems set up so
that if you want us to send only the digital edition to you, we can
do that. Going digital-only would, of course, save APA money
in printing and postage, not to mention trees. However, we also
recognize that some members are just more comfortable with a
paper magazine in their hands, so we will retain the print option.
Take a few months to explore the digital editions of the
Monitor ( www.apa.org/monitor/digital/index.aspx) and
gradPSYCH magazine, APA’s graduate student magazine (www.
apa.org/gradpsych/digital/index.aspx). For now, the magazines
are open to everyone. But after several months, we will end
our introductory phase, and only APA members will be able
to access the full content, by logging on through their MyAPA
accounts. Please send me an email at firstname.lastname@example.org to let me
know what you think.
We’re excited about this new venture into the digital age. We
hope you are, too. n